Skincare, simplified. Science, refined.


Two steps.
This is the
whole routine.

Effective, minimal skincare powered by evidence and made for men's skin.

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m theory product range
+

Hydrates

Balances and supports healthy-looking skin.

+

Protects

Broad-spectrum SPF defends against UVA/UVB & pollution.

+

Lightweight

Fast-absorbing, non-greasy finish.

Science

Evidence-led formulas.

Effective

High performance actives.

Protect

Defends against daily stressors.

Simple

Minimal steps. Maximum impact.

The Routine

Three steps.
Every day.
Better skin.

01

Cleanse

Remove impurities and excess oil.

02

Treat

Hydrate, balance and support healthy skin.

03

Protect

Defend against UV, pollution and dryness.

Use AM / PM

Key Benefits

Hydrates and strengthens the skin barrier

Helps improve texture and tone

Reduces the look of dullness and fatigue

Protects against daily stressors

m theory Wash — Gentle Gel Cleanser

Step 01

Cleanse

Wash

Gentle Gel Cleanser

Actives

  • Niacinamide
  • Zinc PCA
  • Panthenol

100 ml ℇ3.4 fl.oz.

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m theory Daily Fluid — Lightweight Moisturiser

Step 02

Treat

Daily Fluid

Lightweight Moisturiser

Actives

  • Niacinamide
  • Squalane
  • Hyaluronic Acid

50 ml ℇ1.7 fl.oz.

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m theory Shield — Daily SPF 50+

Step 03

Protect

Shield

Daily SPF 50+ PA++++

Actives

  • Zinc Oxide
  • Niacinamide
  • Vitamin E

50 ml ℇ1.7 fl.oz.

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Free Shipping

On orders over $45

30-Day Returns

Risk-free, no hassle

Dermatologist Tested

For men's skin

Clean & Conscious

Thoughtful by design