Step 01 · Cleanse
Daily WashRemoves oil and grit without stripping.
₹599
₹799
incl. of all taxes
Men's skincare · Made for India
Three steps. Every day. Better skin.
Built for Indian skin, Indian weather, and men who won't do ten steps.
Starter Kit · Three daily essentials
Daily Wash + Daily Fluid + Daily Shield
₹399
₹499
Save ₹100
₹399 credit towards your first full-size order. Free shipping on the kit.
- SPF 50+ PA++++
- No white cast
- Formulated in Korea
- Dermatologist tested
One kit. Cleanse. Moisturise. Protect.
Your first step
Meet the routine.
Start with the kit.
Three trial-size essentials. A clear role for each. Get to know the routine before choosing full sizes.
See the Starter Kit01
Daily Wash
Cleanse · Morning and evening
02
Daily Fluid
Moisturise · Morning and evening
03
Daily Shield
Protect · Daytime
Start with ₹399. Put it towards your full sizes.
The full kit price comes back as credit on your first full-size order.
View kit and offer detailsStep 03 · Daily Shield
Daily protection.
Zero white cast.
SPF 50+ PA++++ protection that fits into your everyday routine. Daily Shield is the final step after cleansing and moisturising.
Discover Daily ShieldShop full sizes
Step 02 · Moisturise
Daily FluidLightweight moisture that never sits greasy.
₹899
₹1,199
incl. of all taxes
Step 03 · Protect
Shield SPF 50+Broad spectrum SPF 50+. No white cast.
₹1,099
₹1,399
incl. of all taxes
Complete Routine
The Full SystemThree steps. Every day. Better skin.
₹2,199
₹2,899
incl. of all taxes
Buy the routine
The full system
₹2,199 ₹2,899 Save ₹700
Daily Wash 100 ml, Daily Fluid 50 ml and Shield SPF 50+ 50 ml. All three daily essentials, in full sizes.
One-time purchase · No subscription
₹2,199 (incl. of all taxes) · Free shipping
Why mtheory exists
Made for men. Made for every day.
Skincare should be easy to understand and easy to fit into your day. We built mtheory around three essentials: a cleanser, a moisturiser and a sunscreen. Each has a clear purpose. Together, they give you a straightforward place to start.
Read our story
Free shipping over ₹499
7-day easy returns
COD available
Formulated in Korea
Dermatologist tested
UPI
Cards
Net banking
COD
Before you buy
Daily Shield is designed for SPF 50+ protection with zero white cast. Explore the product page for the formula and application details.
Everyone’s skin responds differently. Check the full ingredient list on each product page before buying, and introduce new products gradually. Stop using a product if it causes irritation.
Daily Fluid is the moisturising step in the routine. You can find its texture, ingredients and application directions on the product page.
Follow the amount and reapplication directions on the Daily Shield pack. Sunscreen is the final step in the morning routine; reapplication matters throughout the day.
Results and skin comfort vary from person to person. The Starter Kit helps you get familiar with the products and their textures before choosing full sizes.
How long a bottle lasts depends on how much you use and how often you apply it. Daily Wash is 100 ml; Daily Fluid and Daily Shield are 50 ml each. Follow the pack directions rather than reducing the amount to make a bottle last longer.
Formulated in Korea, with labs that have spent two decades on lightweight sunscreen textures, and briefed specifically for Indian humidity and Indian skin tones. Dermatologist tested before release.
COD is available across India at no extra handling charge, alongside UPI, cards and net banking. Returns are seven days, opened or not — message us on WhatsApp and we arrange the pickup and the refund.
Made for men. Simple by design.
Start with the essentials.
Three trial-size products. ₹399 credit towards your first full-size order.
Free shipping on the kit · COD available