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Science

Formulated for Indian skin and Indian weather.

Hybrid filters instead of heavy mineral loads. Actives at percentages that do the work without irritating skin that gets shaved four times a week.

Zero white cast — SPF 50+ PA++++ hybrid filters, made for Indian skin tones. Shield tube and carton.

What is in the formulas

Zinc Oxide 12%
Broad spectrum UV filter, micronised so it disperses instead of sitting on the surface.
Shield
Niacinamide 2%
Regulates oil, supports the barrier and evens tone over weeks of use.
Daily Fluid
Squalane 2%
Non-greasy lipid that holds hydration without occlusion.
Daily Fluid
Panthenol 2%
Supports barrier repair after shaving, and keeps the cleanser from stripping.
Daily Wash
Vitamin E
Antioxidant, stabilises the filter system.
Shield

The research

Peer-reviewed studies of our ingredients and of how routines behave in real life — not paid trials of our own bottles. We build to this evidence, and we link the product each study informs.

24%

Daily sunscreen slows visible skin aging

The Nambour randomized trial followed 903 adults for 4.5 years. The group assigned to daily broad-spectrum sunscreen showed 24% less skin aging than occasional users — and no detectable increase in aging over the trial.

Hughes et al. · Annals of Internal Medicine · 2013
Step 03 · Shield SPF 50+
Details
3×

White cast is worse on darker skin — so people under-apply

A randomized controlled trial found mineral sunscreens whiten three times more on darker skin tones, pushing users to apply less and lose protection. It is why Shield uses hybrid filters instead of a heavy mineral load.

J Am Acad Dermatol · 2026 · Randomized controlled trial
Step 03 · Shield SPF 50+
Details
35–68%

Niacinamide interrupts pigment transfer

Niacinamide inhibited melanosome transfer by 35–68% in skin models and visibly reduced hyperpigmentation versus vehicle in clinical testing — the mechanism behind fading post-shave marks.

Hakozaki et al. · British Journal of Dermatology · 2002
Step 02 · Daily Fluid
Details
8 wks

Niacinamide fades dark spots in eight weeks

In a randomized, vehicle-controlled split-face trial, 5% niacinamide significantly reduced hyperpigmented spots after eight weeks of twice-daily use. Daily Fluid runs niacinamide at 2% — the level that stays comfortable on skin shaved several times a week, used morning and night rather than as an occasional treatment.

J Am Acad Dermatol · 2005 · Split-face trial
Step 02 · Daily Fluid
Details
88 vs 61

Simple routines are the ones people keep

Acne patients on a once-daily combined product held 88% median adherence; the same actives applied separately fell to 61%. Three steps is not a compromise — it is the mechanism.

JEADV Clinical Practice · 2024 · Adherence review
The 3-step system
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