Header — the m theory
LAUNCH PRICING · REV 01 / ENDS IN 71:59:23 / FREE SHIPPING OVER ₹499 · COD · 7-DAY RETURNS
The system

Three steps. Ninety seconds.

Cleanse, treat, protect — morning and night, with sunscreen only in the morning. No serum stacking, no ten-step routine, nothing that competes with itself.

01

Cleanse

Thirty seconds, twice a day. Removes sweat, sunscreen and pollution without stripping the barrier, so your skin is not tight afterwards.

AM + PM · Daily Wash · 100 ml
Shop Daily Wash
Daily Wash
02

Treat

One pump, morning and night. Niacinamide and squalane in a lightweight, oil-free base that absorbs flat in under a minute — no film, no shine before lunch.

AM + PM · Daily Fluid · 50 ml
Shop Daily Fluid
Daily Fluid
03

Protect

Two fingers of SPF 50+ PA++++ every morning. Hybrid filters, so no grey cast on wheatish to deep skin. Reapply every three to four hours if you are outdoors.

AM only · Shield SPF 50+ · 50 ml
Shop Shield SPF 50+
Shield SPF 50+

Try all three for ₹399 ₹499

Two weeks of the full routine. The full ₹399 credited back on your first full-size order.