Cleanse
Daily Wash
The cleansing step. Wash away the day and start fresh.
Morning & evening
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the m theory started with one man's bathroom shelf in Mumbai — and the decision to stop buying more and start subtracting.
01 / Why we exist
Knowing where to start should be the easy part. But more products, more advice and more steps can turn everyday skincare into something you keep putting off.
Made for men, mtheory brings the essentials together: a cleanser, a moisturiser and a sunscreen. Each has a clear role. Together, they give you a straightforward place to start, and a routine to come back to.
Daily Fluid / The moisturising step
02 / The essentials
Start with the essentials. Know what each one does, and where it fits.
The cleansing step. Wash away the day and start fresh.
The moisturising step. Give hydration a regular place in your routine.
The sunscreen step. Finish your morning routine with sun protection.
Follow the directions on each product for application amounts and use. Reapply Daily Shield as directed on the pack.
03 / What matters to us
You should understand what a product is for, how to use it and where it belongs in your routine.
Early starts, long days, changing plans. Skincare should have a place in your day without taking it over.
Our approach starts with a manageable routine. Three essentials, with room to understand what works for you.
04 / Made for men
Whether you are buying your first cleanser or simplifying a crowded shelf, mtheory gives you a clear starting point.
A wash. A moisturiser. A sunscreen. Familiar steps, clearly explained, so you can spend less time deciding and get on with your day.
Start small
Get to know Daily Wash, Daily Fluid and Daily Shield with the Starter Kit. A simple way to introduce the three essentials to your routine.
Have a question? Talk to us.
The starter kit is the whole routine in travel sizes — and the ₹599 comes back as credit on your first full-size order.